See Web Tracking in Action

By adding a simple line of code to your website, Engage Web Tracking allows you to store your contacts activity on your website or other online property in your Engage database. You can then use that information to build out a powerful behavioral profile for each individual contact, enabling you to ultimately create more relevant, targeted and powerful marketing messages. The behaviors that you track via Engage Web Tracking can then be used in Engage queries, scoring and Programs to further enhance your marketing campaigns.

Ready to learn more about what Engage Web Tracking can do for your marketing efforts? Check out our Engage Web Tracking demo for more details about how utilizing Web Tracking can make you a more relevant marketer.

Getting Started with Web Tracking

Are you ready to add Engage Web Tracking to your website? Perhaps you have limited technical resources and want some hand-holding through the process? We can help. Silverpop offers an easy-to-follow web-based training courses on our Engage Web Tracking feature, that is available for you whenever you need a refresher course. Additionally, our Services Team has several offerings available to assist you.

Training for Engage Web Tracking:

• Engage 204: Web Tracking

Silverpop Services Packages for Engage Web Tracking:

• Web Tracking and Site Analytics
• Web Tracking and Site Analytics - Quick Start

What Customers are Saying about Web Tracking

Many Silverpop customers are taking advantage of Silverpop’s web tracking capabilities to track page views and, with a little extra effort, more insightful information such as downloads, viewed media, login, and social links.

Perhaps you want to know where to get started with Web Tracking? Below are a few examples of how Silverpop clients have had success using Engage Web Tracking:

• Browse abandonment: Using Silverpop’s Web tracking capabilities allows online retailer SmartPak to automate an email to visitors that have abandoned a page on the SmartPak website before making a purchase. For example, if someone was viewing the “Browse Supplements” page and then abandoned that page, he or she would receive a relevant email regarding supplements soon after abandonment. Overall campaign results show a 115% increase over open rates for promotional emails.
• Remarketing: When a subscriber goes to the website and abandons an International Rescue Committee donation page prior to making a donation, IRC uses the data collected by Silverpop’s Engage Web tracking functionality to follow up with an automated email to the specific subscriber the next day asking if there was an issue and urging the person to return to complete the donation. Overall campaign results show a 20X donation rate.
• Prospect follow up: UK B2B Marketing Agency, Marketing Options International, put together a complex, multitrack program promoting their Mindshare Video Cafe website. The campaign utilizes Silverpop’s Engage Web tracking functionality to help identify qualified prospects for follow-up. This has provided MOI more time to focus on the bigger picture and plan ahead while utilizing minimum resources

For more Silverpop customer stories, visit our case studies library and our YouTube channel.